BitMEX digitize
AC MILAN'S greatest
moments as NFTs


The Immortals and
The Invincibles

Told through the eyes of AC Milan club legends, Franco Baresi & Daniele Massaro, this NFT pays homage to the team that earned the nickname ‘The Immortals’ winning 16 trophies in 7 years and the title ‘The Invincibles’ with an unprecedented 58-match undefeated run. Own the legacy of these glorious moments.

The Born to Lead NFT Collection provides the opportunity for fans to own significant parts of their club. This NFT is an important piece to remember the champions but to also pave the way for an innovative future; The NFT owner will be able to witness every home game, as the NFT unlocks a Season Ticket for two, for the 2022/23 season.

2.205 WETH

NFT Utility

The beauty of this historical NFT isn't just in the artwork and the proud ownership, but in the exclusive access to your Club. The NFT owner will hold this historic moment and witness the future of it, with an exclusive Season Ticket and more:

All proceeds go to Fondazione Milan

Through sport, with its enormous capacity for
education, aggregation and inspiration, we stand
beside all youngsters hampered by urgent social
issues; such as poverty, violence and discrimination.

We want to invest in their potential, enhance their
capacities and support their dreams, so that all
youngsters have the opportunity to develop their
own talent.


Milan Reports :
BitMEX digitises AC Milan’s
greatest moments as NFTs
featuring different club

BitMEX and AC Milan launches the Born to Lead NFT
Collection, featuring iconic moments of the Club with
legendary players Franco Baresi, Daniele Massaro, and
Massimo Ambrosini.


BitMEX e AC Milan hanno presentato ufficialmente la NFT Collection in edizione limitata “Born to Lead”, una serie di opere d’arte digitali uniche a celebrazione di alcuni dei momenti iconici della storia del Club. Protagonisti degli NFT le leggende rossonere Franco Baresi, Daniele Massaro e Massimo Ambrosini.

Pianeta Milan : BitMEX trasforma in NFT i momenti più belli della storia del Milan | News

BitMEX e AC Milan sono lieti di presentare la NFT Collection in edizione limitata “Born to Lead”, una serie di opere d’arte digitali uniche a celebrazione di alcuni dei momenti iconici della storia del Club. Protagonisti degli NFT le leggende rossonere Franco Baresi, Daniele Massaro e Massimo Ambrosini.

sempremilan.com : BitMEX digitise AC Milan’s greatest moments with new NFT collection

BitMEX and AC Milan have announced the launch of a limited edition ‘Born to Lead’ NFT Collection celebrating the best moments in the club’s history. It is a series of one-of-a-kind digital artworks celebrating the epic achievements and iconic moments in the history of the Rossoneri, featuring club legends Franco Baresi, Daniele Massaro, and Massimo Ambrosini.

How we digitized
AC MILAN'S greatest


Burn & Broad is a NYC-based multidisciplinary creative studio that works across a wide range of design disciplines creating striking visual narratives across sport, music & youth culture.

The studio collaborates with some of the world's most well respected brands and exciting start-ups, shaping culture through their unique points of view.


BitMEX is an iconic trading platform that offers access to crypto-products in the global digital asset financial markets, allowing users to buy, deposit, convert, withdraw and trade with cryptocurrencies. BitMEX revolutionised the industry with the invention of the most traded crypto product in history, the perpetual swap, and has been at the forefront of cryptocurrency exchanges since 2014.

Built by finance professionals with over 40 years of combined experience, it employs the latest in multi-factor security, not having lost a single bitcoin ever; and they are Born to Lead.


Our Football club from 1899 to the present: a history of triumphs and passion. “We will be a team of devils. Our colours will be red like fire and black to invoke fear in our opponents!” Herbert Kilpin spoke these words as he founded AC Milan, December 1899.

Besides being one of the most iconic and successful clubs in football history – with over 500 million fans worldwide – the AC Milan brand is one that is recognised globally for its forward-looking nature, style and elegance, which is embodied in the Rossoneri’s historic red and black jersey.

NFTs provide
ownership and
Our NFTs are minted
on the Ethereum
  • What does NFT stand for?

    NFT stands for ‘Non-Fungible-Token’. It is essentially a unique digital asset that belongs to you. NFTs are unique and limited in supply.

  • What is ETH?

    ETH stands for Ether. Ether is the native currency for the open-source blockchain technology, Ethereum. It is used to transact between smart contracts on the blockchain, allowing people to buy unique digital assets, like NFTs. You need ETH to pay for the NFT you wish to buy.

  • How do I get ETH?

    You can buy Ethereum through BitMEX here

    You can also buy it through OpenSea, either by depositing from an exchange or using your credit card; or directly in your wallet extension. To learn more, visit this link

  • Can NFTs be copied?

    Whilst you may be able to copy the image of the NFT from websites, the original NFT cannot be copied, replicated or stolen from the owner as its ownership is publically verified on the blockchain.

  • Why do NFTs have value?

    NFT have several factors that drive their value. “Market-driven value” and “Historical value” which depends on the fanbase of the Football Club and the Artist. Plus the “Utility Value” of the access this NFT gives the owner.

  • How does the auction work?

    Our auction would be selling to the highest bidder. We will run through the auction from 10:00AM CET on 6th May 2022 to 10:00AM CET on 10th May 2022 for the first NFT, and from 10:00AM CET on 11th May 2022 to 12:00PM CET on 16th May 2022 for the second NFT. During those times please “make an offer” on the NFT so we can determine if you are the highest bidder. Please check this for more info on how to make an offer, and this info for what cost will be required.

  • How do I pay?

    Please find the steps below:

    1. Create a digital wallet that is compatible with OpenSea, for the sake of easier transactions, we are recommending to use Metamask wallet, and we will use Metamask as the use case.

    2. Once you have that, please top-up (buy) ETH with the digital wallet

    3. Press the “Offers” button on the selling NFT.

    4. Click “Make Offer” to place your bid in wrapped ETH (WETH). This form of ETH can be traded, but be careful when choosing the amount you wish to bid. The amount should be displayed in the right section as US dollars.

    5. Select “Convert ETH” and confirm your amount. Each conversion is subject to transaction fees.

    6. Press the “Wrap” button.

    7. Your MetaMask wallet should drop down and ask you to verify the amount. It should also present the gas fee, which is lower than when buying NFTs ($5-$10).

    8. The updated WETH and ETH balance should be presented in the MetaMask extension. Press confirm and hit the “Make Offer” button again.

    9. Specify your amount and select “Make Offer.”

    10. Pick “Confirm” to complete your bid.

    11. Click the “Sign” button when the wallet drops down. This finalises the placement, and your bid should now appear in your “Offers” section.

    12. And you will have the NFT ready in your wallet.

  • Is it only WETH that can be used for bidding?

    Yes, only WETH. WETH is a currency that allows users to make pre-authorised bids that can be fulfilled at a later date without any further action from the bidder. ETH and WETH are worth the same amount and can be exchanged directly on your OpenSea profile. More info here

  • Can I transfer my NFT to other digital wallets?

    You can transfer your NFT from OpenSea to other wallets of your choice. Please follow the instructions here.

  • Who owns the copyright?

    All copyright of the NFT and Referenced Content remains with HDR Global Trading Limited (“BitMEX”).

  • Do all profits go to charity?

    Yes. Proceeds from the sale of the NFT will be donated to Fondazione Milan and support its charitable initiatives in Italy and throughout the world, including its ongoing project to help the victims of the humanitarian crisis in Ukraine.

  • How much energy/power do NFTs use?

    Referring to “real” energy as in electricity, Ethereum is the most commonly used blockchain for NFTs and uses a proof of work consensus algorithm. This Ethereum transaction uses roughly 48 kWh which can be equated to roughly the amount of energy used by a U.S. household for 1.5 days. More info here

  • I have more questions about bidding on OpenSea

    Visit OpenSea FAQs here.

  • Who do I contact if I have a problem?

    OpenSea will enable all NFT bids. OpenSea provides email support for all of our users. When you fill out the support form, you'll be asked to provide:

    . Your email address
    . Your wallet address (if applicable)
    . Detailed information about your question or the issue you're experiencing

    For any other enquiries around NFT Utility, we encourage you to reach out to us at bitmex_borntoleadnfts@octagon.com